Top 10 Reasons that Websites don’t Perform
I had considered not using the word “FAILING” in the title of this article. Perhaps I should have used a term like “under performing” or “not successful”. In either event, you get my meaning. For some reason or another, the website you created is not getting the desired results. And for most people the desired result is money or income.
As we begin to explore the “Top 10 reasons that a Website Might be Failing” it is important to remember that there are other reasons. It’s just that in my experience the reasons listed below are the most common causes for a Newbie Niche Website to not meet expectations.
Reason Number 1: The Sandbox Period – If you haven’t heard this terms yet, you will. Simply put the “Sandbox Period” is a length of time in which search engines, namely Google, tend to ignore newer websites. Now we are going to need to explore the word “ignore” a bit further, but it’s the best way I can describe this perceived phenomenon.
If we haven’t discussed this already, the first step in getting recognized by Google is “indexing”. You will learn a lot more about indexing in this website, but for now, Google scans every web page on the internet at one point or another. They do this by sending what are called “bots” out onto the internet and these “bots” or “web crawlers” scan your website for content.
Once your web page is “Indexed”, google knows you exist and quite frankly that about it. Now the real trick to gaining ground with search engines is to get “RANKED”. That is when things really start to happen, when your site or pages are ranked, that means you are moving toward the first page of Google, the coveted Number 1 spot.
So to summarize our Number 1 reason for your website not performing, it may just be too early. Google can and will Index your site within a few days, if not hours of publishing. But the Search Engine may hesitate to give your site any type of serious rank, until you prove that you’re building content. And this is known as the Sandbox Period. How long does the sandbox period last? Most will say 6 months and other will say as much as a year or two, but in my experience you should start to see better results in Google after 6 months.
Reason Number 2: Lack of Content or Lack of Effort – As we just discussed Search Engines want to see the continual and steady addition of valuable information on a website. So how much is enough? Let’s cut right to the chase, you should be adding one or two posts to your website per week. That’s right one or two a week, that’s 10 per month, 120 per year and that is a bare minimum.
I’ve told you guys, this is a commitment, this requires some real work and this is why most people fail. The results of adding content to your website are almost always linear, meaning that if you’re posting 10 times a month, you will see better results if you post 30 times a month. And honestly this is where you should be… 1 per day. Wow, now I’m just being crazy, but I promise you, once you learn a few tricks you will be able to do this without much difficulty at all.
Reason Number 3: Poorly worded Content – On top of creating 10 to 30 blog post a month, the posts are going to need to be of high quality. So what is involved with creating a high quality blog post, anyway? Well the post should meet the following criteria:
- Be focused on your target audience, your niche.
- Provide valuable Information, Solve the readers’ problem.
- Cover as much about the topic as you possibly can, be comprehensive.
- Include link to authoritative sources, point people in the right direction
- Use proper language, perfect spelling, good grammar and all that stuff.
- Provide a “Call-to-Action”, give the reader a reason to interact with the page.
As we have mentioned in other articles, a good blog post should be 2000 to 3000 words long. I know, I just keep piling on, don’t I? But you will get there, if you get some lessons on creating good content and I know where you can find them.
Illustrate your web pages as well, add photos and graphics, splash some color in there and change fonts. Try not to be boring like many of my web pages, lol. Seriously though, keep the paragraphs short and add “headings” after two or three paragraphs. A typical web page should have 5 headings at a minimum.
Reason Number 4: Failure to follow the rules – Search Engines have rules and if you do not follow them, you will be punished. I don’t think they will come to your house or send you a nasty letter, but they absolutely will keep you from being visible in their search engine.
Regardless of whether you are working with an Affiliate Program, optimizing your site for search engines or creating a Pay-per-Click Ad campaign, YOU MUST FOLLOW THE RULES. Every program on the intent will have a set of terms and conditions and I recommend that you read over them.
We will list a few of the more obvious rules here, but we certainly cannot list every rule for every situation. Here are a few of them: Search Engines:
Do not duplicate content – Create original content only, search engines will find you very quickly when you duplicate content and your post will suffer as a result, if not your entire site. This rule is so important that I would not even duplicate your own content. If articles that are duplicated, word for word, you are at risk of being shunned by search engines.
Keyword stuffing – We have talked about keywords a few times on the website and that’s because their kind of important. But not so important that you want to “stuff” your article full of them. My suggestion to you is, write naturally. Search engines will give you more credit, if you write naturally then when you alter your content to add more keywords.
This behavior is called “keyword stuffing” and search engines don’t like it. For example if my keyword is “find a job”, then I don’t want to write: “We can help you find a job, and if don’t find a job, then we will find a job for you.”
Do not steal images – This is a “BIG” one folks. Images are all over the internet. You may be tempted to think, How could anyone tell that I copied one and used it on my website? Well they can and they will. Do not steal images from websites or Google or anywhere else for that matter.
Breaking this rule can cost you a lot of money. Copyrighted images are big money and they will hunt you down, find you and sue you, if necessary to keep you from using the images they own.
Reason Number 5 : Poor Design or Lack of Flow – A website needs to be organized, let’s take a look at the structure of this website. I have created three main themes for the site, how to get started create an online business, why I feel niche websites are the best method and how Affiliate Marketing is used to create passive income. That’s how you organize a website and that flows.
I strongly suggest that you create a chart similar to the one I have posted here. Select three or four MAIN segments for your website and make sure that they cover a large portion of your niche. Then using the keyword researh that you have performed, start adding titles for blog posts and you are well on your way to creating a website. Organizing you website properly makes navigating your website much easier for the user and search engines absolutely love an organized website. This translates into two things, better ranking and better bounce rate.
Reason Number 6: Too Busy, Too Complicated or Too Plain – There is a balance between a dull / plain website and an overly busy website. I have always been a strong advocate of starting with a basic template (assuming you are using wordpress). And when I create my posts, they are pretty much all text. I may do some bolding, italics or block quotes, but for the most part it’s all text. And then I start to spruce things up with images and graphics. This is how you website should start to take shape.
Another important feature you will want to include on your website is “picture framing” the important information on the visible part of your website. Let me explain that a little better, all of the important information on your home page, should be visible without scrolling down.
If we look at the home page of this website, Nichewebsitenewbie.com, you will see that I have included some “relevent” information regarding the site: Beginner’s Guide, Start your business Today! and You’re in the Right Place! And I believe that this important infromation will be enough to spark the interest of my visitors. And my intention would be that you want to read more and continue on to other pages of my website.
Reason Number 7: Lack of Proper Research – You should be researching four topics when developing a Niche Website. And this process will be the foundation for your buiness. And I will admit, right here, that I cannot understand why people “fear or fail”, when the process is this simple. In order to be successful, to own your own business and tap into a endless stream of income, you need to research 4 things.
YOUR SELECTED NICHE
THE KEYWORDS ASSOCIATED WITH YOUR NICHE
YOUR NICHE AUDIENCE
YOUR NICHE COMPETITION
Researching you niche will be an ongoing project, as you have learned, you should be creating 10 to 20 blog posts be month or more. That is a lot of research unless you are so well versed in your niche that you can create that much content without research. So try to do almost as much reading as you do writing about you niche.
Additionally you should be continually adding to you keyword list. I have recommended that you start by listing about 50 keywords related to your niche. That list should grow by 50 or 60 keywords each month. Once you have listed the keywords, you will need to do your research on each. This is very easily done with our favorite free tool Jaaxy.
When researching each keyword you will want to look for the word or phrase that generates the most traffic without being overly competitive. I personally like to look for keywords that have 100 or more in monthly traffic but have 100 or fewer competing websites.
Once you have determined the best keywords for your site, you can simply plug those words into google and quickly find your main competition. Take a good long look at the sites that are on page one of Google, because this is where you want to be. Have a good long look at their website, checkout the information they have “above the fold” (visible half of home page), see what keywords they are using and who they are using in terms of Affiliate Programs.
Last but certainly not least, you will want to do some research on you Niche Audience. If you are targeting Doctors and Nurses for you stethoscope niche website, then determine where they hang out on the internet. Find out if there are any forums, Facebook pages or other sites like Linked-In where you can get in front of your target audience. Join these group and try to make a name for yourself, gain trust, then introduce them to your website.
Reason Number 7: Failure to Use Research Results – It amazes me how often I find that this is the reason for a “students” traffic problems. Most commonly I find that the student did some awesome keywords research and found several great words, created their content, but failed to follow-up. Follow up is critical to your success and just because you have developed a sound keyword strategy does not mean that google views things the same way you view them.
Have your site registered with Google Analytics and Search Console, we will post a tutorial for both of these soon. Learn how to track your progress for the keywords on your list and then adjust to the data you collect.
Reason Number 8: Not adjusting to the Analytics – Which of course leads us to reason number 8. Google Analytics can tell you a great deal about who is on your website, where they live and whether they are new or returning visitors. Search Console on the other hand, is all about keywords. Search Console will tell you which keywords you are “ranking” for and tell you how many times they displayed your website in the SERPS (Search Engine Results Page).