Starting an Online Business: The Beginner’s Guide
We are beginners and there is no better plan for beginners than to stick to the basics so that is what we are going to do.
If you are truly interested in building a business online and remember anything from this website, please remember this.
You will need three things to be successful in this type of business:
WEBSITE ———- HELPFUL CONTENT———- CUSTOMERS
We could have also added “a product to sell” to the list, but quite frankly you don’t absolutely need a product to make money online. You could possibly generate all of your income from pay-per-click or some other form of advertisement.
So let’s look at each of these components a little closer:
WEBSITE – Yea, seems like a “no-brainer” here, but this could be a huge stumbling block for many beginners. You may think to yourself, I have no experience building websites, but this should not be an obstacle.
In today’s world, the majority of newbie’s are going to use a platform called wordpress and it could not be any simpler to build a beautiful website in mere minutes. Trust me on thin one, I will be here to help you every step of the way and building your website should be one of the more enjoyable things you do.
Listen closely, you can start building your business TODAY, practice building 2 websites, All for FREE.
With WordPress you can easily change the look of your website, by switching what are called “themes”. Most themes have a free version and a premium version. Additionally you can add functionality to your website by adding what are called “plug-ins”, and once again, most plug-ins have a free version and an upgrade that has more functionality.
HELPFUL CONTENT – Content is the foundation of your website. You will be successful if you can create a website that gives people the information they are looking for (the words you are reading right now are content).
CONTENT IS KING
Remember that your purpose for creating a website must be to service the customer. The example that I will use throughout this website is “stethoscopes”. If I were to create a niche website that sells stethoscopes, I would want to create content that interests someone who is looking to buy a stethoscope, let’s say a doctor.
Here are a few articles that I might chose to write about my topic, stethoscopes:
- The history of the Stethoscope
- How to properly care for a stethoscope
- Are stethoscope a source of spreading germs?
- Top 10 best stethoscopes for 2019
- What to look for when purchasing a stethoscope.
- What other items should I buy with my stethoscope?
Now as we progress through this article, you will learn that I believe that creating a niche website using stethoscopes as my niche is a bit limiting. So we will expand our niche later and the content we can create will expand exponentially.
Creating Content is often Challenging for the Niche Website Newbie.
I am not here to mislead you in anyway, so I will tell you upfront that creating content is likely the most challenging part of creating a profitable online business, but we will get through it.
So how much content should you create? Very, very good question, if I do say so myself. The content you create will come in the form of a “blog post”, just like the one you are reading right now. And a decent blog post should contain at least 500 words, preferably 1000 + words, 1500+ would be an awesome blog post and 2000+ words is just plain showing off.
As you continue to grow your business, one of your primary goals will be to create more content. The more content your website has, the more likely you are to be successful. And please do not get discouraged by the prospect of having to generate tons of content. It will be a challenge and there will be times that you wonder if anyone is reading, but they are and they will continue to do so.
How much content is enough? I think you know the answer to this question, but if you were to become one of my students, I would recommend that you produce at a minimum 25 blog posts
in the first 6 months. If we were to do the math on that is one 1000 word article per week, just one. That’s one word every 10 minutes, BTW.
To be honest, I would say that 50 articles in 6 months would be an excellent start. And as you might expect the more content you create, the better your chances of success will be.
Original, quality content only – Let’s face it, you can’t just slap some words on a page and expect people to read it. The content you create will need to be readable, be pertinent to the topic and be accurate.
Important Safety Tip – The content you create must be original. You cannot copy someone else’s content and if that is your intention, you should look for another business. Copying content will get you in trouble quick. Creating original content is not as difficult as you might think.
We will discuss content quite a bit through out the early stages of creating your business. The purpose of your content will be to thoroughly help the reader in some way. Just as you are learning how to create an online business right now, you will want to provide your customers (visitors) with information they need.
Building Trust – If you create your content properly, your readers will begin to trust what you are saying. Of course to do this you must create honest and accurate content. You do not need to be the foremost expert in your niche, but you will want to research as much as you can to be able to create genuine content.
Again, I am not going to sugar coat this, creating content is a challenge, but once you get the hang of it, creating content starts to get a lot easier.
Attracting Visitors (Customers) – People search for information on the internet by using search engines. The most commonly used search engines are Google, Bing and Yahoo, but let there be no mistake Google is the BIG Kahuna.
The best way to attract visitors is to be on the very first page of Google. It doesn’t hurt to be on the first page of Bing and Yahoo, but if you focus on Google the others are likely to take care of themselves. The method that web developers use to get to the first page of Google is called Search Engine Optimization or SEO.
Now, I would love to explain SEO in the few paragraphs I have left in this article, but there is just too much to learn regarding the subject, so we will dedicate a post or two or three to SEO.
For the moment, we will just introduce you to another important term, keywords. When people type a term into the Google Search Bar, the search engine scans the internet and determines which sites best fit the intended “search term”. For example if someone were to be looking for the “best stethoscope” they might type that into Google and with any luck they would find my website pickastethoscope.com.
How to use Keywords for SEO – As mentioned, we are not going into great detail regarding keywords in the article, but we can mention that keywords are used to help Search Engines learn more about our websites. Online business owners, try to determine which search phrases people will use to search for their products. Then they research those keywords to find out just how many people have searched for that word or phrase in the past month or year.
Keywords or search terms that are searched for often are more valuable than words that are searched for less. Therefore those frequently searched words have much more competition than the lesser searched terms. And subsequently those terms are much more difficult to rank for than the lower terms.
Buy a Stethoscope
Taking a quick look at three keywords that I have done research for using Jaaxy- A Free Keyword Research Tool, you can see that the results are pretty obvious regarding which keyword to highlight.
The first column of course lists our three keywords: “Buy a Stethoscope”, “Best Stethoscopes” and “Littmann Stethoscopes”.
The second column lists the Average Searches per Month, this is the average number of searches that people conduct for those keywords on Google, each month.
The third column list the Monthly Searches, this is the number of visitors you might expect if you were to “RANK” on Google for that given keyword.
And the last column is the number of “RANKED” websites that compete for that keyword.
The results are Fairly Obvious – So this example was hand-picked to prove a point, but we can see that the keyword “Littmann Stethoscopes” has tremendous numbers. Look at the breakdown here:
- Average Searches per Month: The term is being searched for almost 3000
- Monthly Traffic: The research tells us that if we are ranked for this keyword we could expect around 487 visitors per month for this keyword alone.
- Ranked Competition: And the competition is still rather low at only 97 known ranked competitors.
The chart above clearly show us which of the three keywords we should focus on, but of course we are going to use all three. The Month traffic statistic is cumulative, so for the example we have shown here we could expect over 535 visitors per month from these three keywords alone, if we were to rank for all three.
The chart also shows that the chances of ranking in search engines is good, because the competition is rather low for all three keywords.
Get Started Building an Online Business Today!
The article you have just read is a blueprint for creating an online business, that could potentially create a full time income for you. There are no hidden tricks or secret methods to learn, but you will need much more detailed information regarding the topics we have discussed here.
When I started looking 15 years ago, for a method to create my online business, I was forced to search endlessly for every little tidbit of information I could scrape together. You, however are fortunate enough to have found it all in one location, Wealthy Affiliate. And not only that, but I will be there to help you step by step.
CHECK IT OUT!