How to Find a Niche

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Let’s Learn how to Find Your Niche

Boy on training wheels - Niche Website Newbie Finding a niche to work with can be a struggle for Niche Website Newbies.  But I promise that your ability to select a niche will improve with time and practice. I fully expect that you will work with several niches in your journey toward online entrepreneurship, so DO NOT get frustrated early on if your niche doesn’t materialize immediately.

Beginners may have a variety of experiences with their first few niches. You might find that one niche does better than another niche or you may find that the first niche you picked, doesn’t have the best products or affiliate programs. Whatever the case may be, I firmly believe that you will want to improve your “selecting a niche” game and here are several steps on how to do that.

1. Learn to create lists and save them

The first lesson we are going to learn today is the importance of creating lists. I highly recommend creating more than a few lists. These list may contain information about websites that you found useful or interesting, they may contain information about affiliate programs that you are interested in, or they may contain awesome niche ideas that you can use.

2. List your interests and passions

Pick a Niche - List your hobbiesSo let’s put our new list making skills to the test. Generate a list of 12 things that interest you, and if you are passionate about a topic, put a little star next to it on your list. Here are few suggestions for idea provoking questions you can ask yourself to get the brainstorming juices flowing:

  • What type of television shows interest you?
  • Do you have a hobby or hobbies?
  • What have you always wanted to do, but couldn’t?
  • What would you do if you had the time and money?

2. Identify some problems related to your topics.

With your list of 12 interests (niche topics) in hand, you’re ready to start narrowing down your options. In this step you will be identifying potential “problems” that you can solve for your readers.   And please do not over complicate this process, I will give you some examples that you can apply to your own list of 12 niche ideas:

Niche Idea: Bass Fishing

Problems

  • What are the best lures to use for Bass Fishing.?
  • What are the best locations to bring in the big ones?
  • What is the best fishing boat to buy on a budget?
  • What is the best time of day to go bass fishing?
  • What are the best fishing locations in each state?

Niche Idea: Home Entertainment Systems

Problems

  • What are the best surround sound systems to buy?
  • How to properly set up a surround sound system.
  • Is LED, LCD or Plasma the best television on the market?
  • What is the gaming system to buy?
  • Which headset works best with my Play Station 4?

As you can see, the problems that I have listed above are not overly complicated to solve and each of them could be the source for a 1000 to 2000 word article in which you help your reader with a solution.  I could easily write a 500 to 1000 word review on several gaming systems (Playstaion, Xbox, Nintendo Switch….), resulting in a 1500 to 3000 word article or more.

Trust me there is an endless steam of problems that can be solved for any niche.  If you find yourself struggling after finding 10 – 12 problems related to your niche ideas, then you may want to try one of these methods of find addititional problems to solve:

  • Have real life conversations with your target market. If fishing is your niche, then have a conversion with a fishing buddy.
  • Read the online forums. Search Quora, or find forums related to your niche, then take a look at the discussions that are taking place. What questions are people asking? What problems do they have?
  • Research keywords. Explore different keyword combinations on Google Trends and Google AdWords’ keyword planner. This can help you uncover popular search terms related to pain points.

Related: 7 Steps to Defining Your Niche Market

3. Research your competition.

4. Determine the profitability of your niche.

5. Test your idea.

You are now armed with all of the information you need to choose a niche, and the only thing left to do is test your idea. One simple way to do this is to set up a landing page for pre-sales of a product you’re developing. You can then drive traffic to this page with paid advertising.

Even if you don’t get pre-sales, that doesn’t necessarily mean that you aren’t in a viable niche. It could be that your messaging isn’t quite right, or you haven’t found the right offer yet. By leveraging A/B split testing, you can optimize conversions and find out whether or not there is anything stopping your target market from taking action.

Final thoughts

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