So what is Organic Traffic?
At an introductory level, we are going to define organic traffic as “free” traffic. As the article progresses we will expand on the notion of organic traffic being free traffic, but for now, we will leave it there. So, as such, Organic traffic is the opposite of “paid” traffic and we learned all about paid traffic in “Introduction to Paid Traffic”.
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Organic traffic has one glaring disadvantage when compared to paid traffic: It takes time to build organic traffic. Paid traffic is practically instantaneous, you pay and you get traffic. Now with that said, paid traffic has several glaring disadvantages to organic traffic and that is what makes it the preferred method. Here is a short list of the main disadvantages to paid traffic:
- Paid traffic is very expensive.
- You pay for clicks, not sales, so bounce rate is key.
- When you stop paying, the traffic stops.
- Organic traffic brings in more qualified visitors.
The key point to consider in the early stages of this article is that organic traffic is highly sustainable and much, much more cost effective than paid. Bottom line, your website should be built on a firm foundation of highly optimized organic traffic. Then and only then should you consider a paid ad campaign.
So How Do We Optimize for Organic Traffic?
Create Quality Content – I know, you’re starting to get tired of hearing about creating quality content, but rest assured, you are going to hear it again and again. Why? Because it is the foundation for building a long-lasting and profitable business online. If you can get in the habit of creating some quality content on a daily basis, you are going to be successful in this business, no doubt about it.
I’m going to guess that it took about 30 minutes for me to create the first 500 words of this post, and if you could do that every day for the next year, you would be a superstar and likely be making a respectable income as a result. But, the key to your success will need to be hard core, informative and high quality content.
Let’s talk a bit about what separates quality content from average or below average content.
Informative (solves the reader’s problem): Don’t over complicate this objective. It is really quite simple, the reader has searched for an answer and you need to provide the answer. This can be as straight forward as “How do I fix a leaky faucet?” Answer: Install a new one and hear is how…. or “How do I generate organic traffic to my website?” Answer: Create quality content and here is how…
Engage you readers: Create pages that are vivid with color and images. The page should be pleasing to the eye without being “overdone”. Too many ads or too much “activity” can distract the reader so a good balance is important. Keep you paragraphs short, just tow or three sentences long and get straight to the point.
Include a “Call to Action” when possible, invite the reader to interact with the page. Asking them to sign up for a newsletter or free Training Seminar can be an awesome way to collect email addresses and you will soon learn that an email list can be a goldmine.
Develop Trust and Credibility: First and foremost, never mislead the reader. The internet is chock-full of scams and misleading information, don’t be part of the problem. A large portion of your traffic will come from new or unique visitors, but the REAL traffic comes from return visitors. And one of the best ways to keep them coming back, is to provide an endless stream of valuable information.
There are a few other methods of developing authority for you business, backing up what you say with real life examples is a surefire method. Referencing other authoritative bloggers or websites that corroborate what you are saying is another.
Research your Competition: I find that many newbies will shy away from checking out the competition and worse yet some newbies will get discouraged by heavy competition. Please don’t make either of these mistakes. Trust me when I tell you that your competition will not hesitate to check you out, so take a look at what they are doing and what is working for them.
Now with that said, I do not advocate stealing other peoples work, but I do suggest that you understand what works and what doesn’t for you niche. Duplicating content, copying images or stealing a unique idea that someone else developed is wrong and will get you nowhere fast, so don’t do it. But there are proven, highly public techniques that may work for one niche and not another, so learning the best tools for your trade is never a bad idea.
Keywords: The first step you will need to take is Selecting your Niche, the second step you will need to take is creating a big long list of keywords that support your niche. A newbie might want to create a list of about 50 to 100 keywords. Obviously, these keywords should relate to your niche and should be the words or terms that people might use to search for your website.
Although we refer to these important search terms as “keywords” they are very often, in fact, they are most often several words or phrases. For example if your niche is “Archery”, a perfectly legitimate keyword might be “what do I need to learn archery?” So keep this in mind as you create your keyword list.
Keyword Research: Now that you have developed your keyword list, it’s time to determine which of the words or phrases are the best in terms of attracting traffic and we do that by performing a little research. As you might expect we call that “keyword research” and there are many, many tools available to conduct keyword research.
Our favorite tool is Jaaxy. One of the best features about Jaaxy is that it’s FREE to sign up and give it a try, in fact I spent the first year of my online business using the free version of Jaaxy. You can give it a try here:
When you use Jaaxy to research a keyword, the program will provide you with osme very valuable information. Below we will outline what this information can tell you and how you can make better keyword decisions with this valuable information.
Average Searches: The first metric Jaaxy provides is the average number of monthly searches that the keyword you’ve selected receives. In other words, how many times a month do people generally search for that exact word or phrase?
I generally like to see the Average Traffic number for a given keyword be over 250 and really like it when it’s over 500. As you might expect the more traffic a keyword receives the more completion you will see for that keyword.
Monthly Traffic: Next, Jaaxy will let you know how much monthly traffic you might expect if were to rank on the first page of Google for the given keyword. It’s important to remember that ranking on the first page of Google is going to be a challenge. In fact, it is the number one goal for every Affiliate Marketer, Niche Website Owner and Online Business owner I know.
So much like the Average Searches, the higher the Monthly Traffic the better and more valuable the keyword. I prefer a keyword to generate over 100 monthly searches, if I were to be able to rank for that keyword.
Quoted Search Results: The quoted search results or QSR, as Jaaxy calls it, is the number of competing website you will find who are ranked in Google. Unlike traffic numbers, you want your QSR numbers to be lower, rather than higher. Now, I like to see the QSR number be lower than 100 for a given keyword.
The Keyword Quality Indicator:This indicator is essentialy a Red for Bad, Green for Good and Yellow for anything inbetween. The indicator is a combination of traffic versus competition and you should always look for keywords that have a “GREEN” KQI.
Keyword driven content: