The Niche Website Case Study

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Why Watching Others Build a Niche Website can be Important

niche website case study - constructing a niche websiteThis article is Part One of a two part series. In Part One we will introduce you to the Niche Website Case Study and why it is important to follow along as other people succeed. In Part 2 of this two part series, I will provide a review of the top Niche Website Gurus that you will find online and what makes them worth following.

In this part, we are going to be discussing one of the components of “The 7 habits of successful people” and in my opinion one of the more important components. That component is:


Surround Yourself with Other Successful People.

Make no mistake, people are living the type of lifestyle that you want for yourself and you have the ability and the means to achieve what they have. Part of your success should include, finding out who the successful people are and learning as much as you can form them.

One of the easiest ways to achieve this is the “Niche Website” arena is to watch or get involved with a Case Study. Or if you are feeling truly ambitious, you may want to get involved with another closely related event called a Challenge, and I will explain both.

What is a Niche Website Case Study? – Put simply, a Case Study involves a Niche Website expert who selects a niche, performs keyword research and then builds a brand new niche website from scratch. The expert will document the creation of his/her new website from beginning to end and offer insights regarding the methods that worked and those that did not.

niche website casestudy - briefcaseFor example, in a recent Niche Website Case Study that I am currently following (and will discuss later), Spencer Haws, selects a niche (then scraps his original idea), hires writers, performs keyword research and builds a website. And in the course of 8 months begins to generate earnings while documenting his every move.

Along with his own case study, he invites many of his followers to join in on the study and document their progress as well. The group reports monthly and you will find between 40 to 50 projects in various stages of completion. This study has been one of my favorite to watch and I will review the case study in more detail later in the article.

Where to find Niche Website Case Studies?

Very simple answer here… Google it. A quick Google search and I found 8 case study related articles on Page 1 alone. Two of the articles were straight up Niche Website Case Studies, two were Amazon Affiliate Website Case Studies, there were two lists showing Gurus of All Types and their case studies, I also found our friend Spencer Haws and his list of successful niche websites and one descending article from my friend Nathaniell, from

Now, if you take the time to read the rest of this article of the article I mentioned above written by Nathaniell, you will find that all Case Studies are not created equal. And although I highly recommend that you learn from them, I also have a few cautions for you to avoid as well.

What to look for in a Niche Website Case Study?

There are several components of a case study that you will want to pay close attention to, particularly as a Niche Website Newbie. The first and most critical, in my opinion, is purchasing content. Most of the Guru’s you will find conducting case studies, do not have the time to produce their own content. They are far too busy with their own website to sit down and crank out 2000 words a day. So what do they do? They hire a ghost writer to create content for them.

Don’t’ get me wrong, I have nothing against hiring “ghost writers, in fact I do it myself. But, as a freshmen niche website owner, you are likely not going to have the revenue to hire a writer, just yet. Therefore, the case study you are following may not exactly match your “real life” situation.

Another factor that can alter the results of a Case Study is the actual age of the domain (and/or) website used in the study. Pay close attention to the actual creation date of the site and the domain name used in the study. If person conducting the study is suggesting that are building a site “from scratch”, you want to make sure the statement is accurate.

As we learned in “Introduction to Website Hosting and Domain Names” anyone can purchase an expired or existing domain name and use that name for their website. The same might happen if some uses a “dormant” website for their case study, where although the site hasn’t been worked on in years, the site ultimately is not “brand new”.

Search Engines do not treat “brand new” domain names or websites the same way they treat existing name and sites, it’s a basic fact and the “Sandbox Phenomenon” is explained in
“10 Reasons your Website Might be Failing”

The point here is that you want to make sure you are on a level playing field with respect to the case study. If the study is using an “advantage” by using methods to achieve faster results, then the study should spell out the details of that advantage.



Setting Expectations for watching a Case Study?

What to Avoid While Following a Case Study.

Checklist for a Case Study

Did I collect background information about the customer/situation?

Will this story add value to the case study library?

Has the customer’s marketing and/or legal department agreed to a case study being published?

Did I research the customer on the Web?

Have I tailored the interview questions?

Have I sent a list of questions to the customer?

Did I explain the case study process to the customer?

Did I ask for the customer’s boilerplate and logo?

Am I using the case study in as many ways as possible?

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